A typical adult standards playlist includes traditional pop music by artists such as Frank Sinatra and Tony Bennett, some easy listening numbers from Roger Whittaker and others, and softer tunes from the oldies and adult contemporary formats; as originally conceived, the format also features big band music, particularly from the s and s, though most modern stations eschew that genre. ADULT STANDARDS attracts an active, loyal audience who controls 89% of the nation’s wealth. We play the most popular songs from the 50s, 60s and 70s, aimed at the upper end of the Baby Boomer generation. Adult Standards is music-intensive, featuring rich and diverse imaging, versus traditional announcers. Core Artists The Beatles Barbra Streisand Neil.
A third upper demo format, R&B Adult/Oldies, also declined %. Adult Standards, also deemed “nostalgia,” is clearly a 55+ and (far) beyond format, with the likes of Frank Sinatra and Tony Bennett dominating its hit parade. Over the past year, it has lost 14 outlets nationwide, from to . Dec 24, · Indeed, KJUL-FM, the Las Vegas station that carries the Westwood One Adult Standards format, hit the No. 1 spot in Arbitron’s ratings for last spring. Subscribers Are scunt.xyz: SANDY WELLS.
29 rows · Adult standards is a North American radio format heard primarily on AM or class A FM stations. Adult standards is aimed at "mature" adults, meaning mainly those people over 50 years of age, but it is mostly targeted for senior citizens. It is primarily on AM because market research reveals that only persons in that age group listen to music on AM in sizable numbers. Adult standards first .